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Digital Marketing

Digital Marketing

We live in the digital era where everything moves fast and you have to keep up with the pace in order to get where you want to be. Digital marketing is nowadays found everywhere around. Social media took a very big step in helping brands. With the evolution of technology, new platforms of marketing started to emerge. Traditional marketing became a secondary option for new-age businesses when digital marketing was introduced. It allowed brands to reach their target audience at a much lower cost with a better conversion rate. Later on, digital marketing was adopted by all businesses across the globe, to increase their reach.

The Services We Offer at AllCorp Technologies are:

SEO – Search Engine Optimization

A website is a virtual showcase or an online representation of an Organization’s products or services. Each and every website is live online to fulfil a unique objective. Some are there to generate business for their respective owners; some are there to share information about a topic, product or

a service while some of them are non-profit and are there for a novel cause or social welfare. So, irrespective of their individual objectives, their primary need of being online is to reach out to a larger audience.

The strategy markers are

Good Link Structure
Content Indexing
keywords and keyword targeting
Current Algorithm

The objective of SEO services is to promote a business on digital platforms like Google and Facebook and other Social Media.

SMO --- Social Media Optimization

Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potential damaging news.

It helps in quick reach to Customers/ Clients/ and Consumers and also helps in tracking responses and feedbacks directly.

Our women self-help group is trained towards higher levels of target achieving SMO skills. Being small business entrepreneurs in selling sarees, jewellery and lot more purely through their contacts by SMO they have enhanced their skills and ready to enter the technology market with the support of subject matter exports.

Popular social media platforms such as Facebook, Twitter, Instagram, YouTube, Snapchat, and Pinterest can be used for digital marketing.

Our SMO benefits in

Reputation - build your reputation as a reliable qualified source

Engagement - encourage more engagement, sharing & reciprocate

Authority - become a notable authority in your field of expertise

Leadership - harness originality & creativity, be a Thought Leader

Social - be social, find and engage sociable experts in your field

Media - know your social media platforms to maximize influence

Optimization - improve technical aspects to increase optimization

It adds up to Viral marketing strategy to spread information about a product or service from person to person by word of mouth or sharing via all possible social media platforms.

Influencer Marketing

Another effective way to harness digital marketing channels to reach target audiences is with influencer marketing. Brands can partner with celebrities, sites, or others that are considered experts in their field, and that share similar values. Brands can then reach these influencers’ followers with branded content and offers. Many marketers have found success with influencer marketing, with 9 out 10 noting that it was the same or better than other channels they use.

Content Marketing

Content marketing allows marketing teams to be proactive about educating consumers about current and new products in a relaxed and unpressured way, and about answering their users’ questions through FAQ’s, Blogs and other content creation materials. Our Digital marketing team create written content, videos, and other marketing assets to provide context to consumers throughout from creating awareness of the product, present the need for the product and ease of buying the product

Pay-per-click (PPC)

Pay-per-click (PPC) is a form of paid advertising that allows marketing teams to essentially purchase traffic to their website. Marketers place ads on websites or search engines such as Google and Microsoft Bing, and pay a fee each time their ad is clicked on. These ads often appear at the top of the search results page, and are typically determined by bids on specific keywords, while banner ads on websites usually have set prices.

Digital marketing platforms span several functions in one solution, allowing marketing teams to gain a more integrated and holistic view of their campaigns, instead of just providing a single benefit that might only touch one channel of a company’s digital marketing strategy.

Marketing Analytics

One of the major advantages of digital marketing is that it is highly trackable and measurable. Once, the only trackable marketing pieces were coupons and similar direct mail offers. If a customer used the coupon, you knew the message resonated. Today, analytics allow marketers to track user behaviour at a highly detailed level: how many times they click on a link, how much time they spend on a web page, how often they open emails, and much more. But the vast amount of information available about digital marketing performance can feel like drinking from a fire hose, and marketers must be able to truly understand what the data mean and how they should inform strategy.

Not only does this allow marketers to learn what is successful with consumers and adapt their marketing messages moving forward, it also means they can demonstrate their value to the company. Understanding all of this data and using it to make strategic decisions is an important part of a digital marketer’s work, and one that sets them apart from their traditional counterparts.

Affiliate Marketing

Content is the mainstay of any affiliate marketing campaign. Be it a blog, website or newsletter, it’s the content that sells an affiliate product. As an affiliate marketer, our understanding to types of affiliate content we can work with and how to use them to their best advantage give us a competitive edge.

Our strategy for affiliate marketing focuses on writing smart and sensible contents in formats like Reviews, Blogs, Product Comparisons, Seasonal content, Case studies, e-books, Guides, Listicles, Landing Pages, Tutorials, Articles and various other social media contents.Our Digital Marketing Assets

In short, a digital marketing asset is any tool that you use online. Some of our tools are

  • Social Media Profiles
  • Website
  • Images and Video Content
  • Blog Posts and eBooks
  • Reviews and Customer Testimonials
  • Branded Logos, Images, or Icons
  • Creative content developers
  • A rich media database
  • Strategy planners and expert ideas

Our Affiliate Marketing Strategies are very creative and is clear in strategy that we can surely build and sustain a steady reach of the marketed product promoting worthy prospects and attract leads.