Advertising and Marketing are effective techniques to promote brands, services, goods and ideas. We can find advertising in every form, from watching a movie, watching videos on YouTube and even advertisements cover a section or a whole page of newspapers.
To advertise your small business and make the most of your marketing budget, you need smart advertising and marketing strategies to get in front of your customers.
Gone are the days when there was only print and television advertising available to the manufacturers. These days apart from print and television, radio, mobile, and Internet are also available as advertising media. Advertising management process in fact helps in defining the outline of the media campaign and in deciding which type of advertising would be used before the launch of the product.
We at AllCorp understand that the role of people designing the advertising campaign is crucial to its success. Our colleagues are trained by seasoned experts in the specific field. Designing an advertising campaign is no small a task, our associates are experienced to research the market and collect the data to understand the consumer behaviour.
The following are the steps involved in the process of advertising:
We do the briefing about the product or the service which has to be advertised and doing the SWOT (Strengths, Weakness, opportunities and threats) analysis of the company and the product.
The objective or the purpose of advertising. i.e. what message is to be delivered to the audience? Id clearly communicated and the goal is set.
An Analysis of finding out the market behaviour, knowing the competitors, what type of advertising they are using, what is the response of the consumers are done and the resources needed in the process are oriented.
Identifying the target consumers is the most vital aspect for a successful advertisement placed. The target should be appropriately identified without any confusion.
now that the target audience is identified, the crucial part is the selection of an appropriate media for advertising so that the consumers who are to be informed about the product and are willing to buy are successfully reached.
then the advertising budget is planned so that there is no short of funds or excess of funds during the process of advertising and also there are no losses to the company and the client.
creativity and uniqueness are the feather on the hats of our marketing associates. The design, the outline, and the actual creation of ad is done with help of our art directors and the creative personnel.
then the created ad is re-examined and the ad is redefined to make it perfect to enter the market.
The next step is to decide where and when the ad will be presented.
The place will be decided according to the target customers where the ad is most visible clearly to them. The finalization of time on which the ad will be presented on the selected media as per the traffic of the media.
Finally, the advertisement is released with perfect creation, perfect placement and perfect timing in the market.
We do the relative follow ups by judging the performance of the ad in terms of the response from the customers, whether they are satisfied with the ad and the product, did the ad reached all the targeted people, was the advertise capable enough to compete with the other players, etc. Every point is studied properly and changes are made, if any.
We provide various levels of Advertising that includes:
By Geographical Area: We extend our advertising area
On the basis of the targeted audience we provide advertising services for:
The goal of consumer advertising is to introduce, or sometimes re-introduce, products and services to families and private individuals for daily use and consumption. These can be automobiles for family use, household appliances, home electronic devices, clothes, books, movies, and just about anything else commonly found.
Industrial advertising speaks to engineers and other technically trained people in their respective fields. And this kind of advertising addressed to the men responsible for purchasing goods needed to make products and render services is known as industrial advertising. Such advertising is designed to reach purchasing agents, plant managers, engineers, controllers and others who are in need for material and equipment.
Trade and professional advertising is directed at wholesalers or retailers and professional people. Trade advertising may also be directed to the operators of service establishment. professional advertising is directed by the maker or seller of a product to someone who can either recommend its use to others or who specifies or buys it for use by those whom he/she advises.
We provide public service advertisings to create goodwill, better understanding and good reputation of any institution, organization etc. Generally public service advertisements appear to invite the attention of general masses towards some specific organization or establishment.
This kind of advertisement is advertised for political parties’ trade fraternal and social group for the purposes of spreading ideologies, social betterment.